Information Studies on Volkswagen Case Study Example | Topics and Well Written Essays - 500 words

Information Studies on Volkswagen - Case Study Example Concluding that the key goal of making mass customized products is to provide a product that customers wanted and when they wanted to use it. The advantage of manufacturing a product such as a Volkswagen from a customer’s perspective is that a customer enjoys the product of their choice for a long time. The other advantage is that there are no surprise prices for the customer while buying. Lastly, customers also get to buy cars that meet their needs. The downside is that the company has to sell it at higher prices which are expensive for customers. The car may at the time not be customized the way a customer wants and one has to pay for charges for having the car delivered to your destination. VW’s mass customization approach faces problems from other competitors because of the dealer because the dealer can replicate the approach used by VW to offer their own way of â€Å"designing and building your own car†. In addition, VW mass customization technique also requires the integration of information systems. Information systems at the tactical and operational level in selling play a major role on e-commerce websites because the systems allow customers to submit their selection and options through the site. The e-commerce website also contains an application where all calculations are made and sent to the client. When it comes to the role of the information system at a tactical and operational level the application and business decisions integrated at the e-commerce website are based on the profile analysis of client. The profile analysis is only enabled through customer relationship management. Prior to the implementation of the CRM, SCM and e-commerce system, I would have suggested 3 main benefits to the CIO at VW.